Author: Verve

Read the latest blog posts from Author: Verve

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Bloomberg Markets: Early Edition

December 26, 2025

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Beyond the Buzzwords: Strategic Predictions for Programmatic in 2026

December 11, 2025

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Making CTV work for UA: From exposure to install

December 10, 2025

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CTV for user acquisition: A practical guide to measurable app growth

December 3, 2025

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Black Friday is worth it – just not on Black Friday

November 27, 2025

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CTV and Streaming Advertising Trends for 2026 Summit Panel

November 25, 2025

IAB tech lab ai in ad tech

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Beyond the Hype: Why on-device AI is ad tech’s untapped frontier for publishers

November 11, 2025

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The Privacy Paradox: Why consumers are saying yes to ads but no to data uncertainty

October 22, 2025

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Verve study shows that 75% of consumers are more open to watching ads for free content

October 17, 2025